Adam here! First up, Claude’s new “Artifacts” feature opens up creative and collaborative possibilities—think interactive dashboards, rapid prototypes, and more, all powered by AI. Then, dive into Gemini’s latest updates with custom "Gems" that act like your personal AI experts, helping you brainstorm, plan, and create content faster than ever. We also take a closer look at Midjourney’s potential venture into hardware and what that could mean for AI-driven marketing experiences—could AR glasses or custom AI chips be next?

🛠️ Claude’s Artifacts: A New Way to Visualise and Collaborate

Claude is making its "Artifacts" feature available to all users, turning AI conversations into creative, collaborative tools. Now accessible on both iOS and Android apps, Artifacts offer a dedicated space to create, visualise, and iterate on your ideas directly with AI.

• Dynamic Marketing Visuals: Use Artifacts to design interactive dashboards that display campaign performance metrics, visual sales pipelines, or customer journey maps—perfect for presenting to stakeholders or fine-tuning your strategy.

• Collaborative Prototyping: Whether you’re creating mockups, flowcharts, or quick prototypes, Artifacts let you collaborate in real-time with your team, enabling faster decision-making and creative ideation.

• Community Inspiration: With Free and Pro plans, you can publish your Artifacts and remix others from a global community, bringing in fresh ideas and new approaches to your marketing efforts.

✨ Gemini’s New Features: Custom AI Helpers and Better Image Generation

Gemini is rolling out exciting new features that can be a game-changer for marketers and creatives. Advanced users can now create "Gems," custom AI experts that help with anything from brainstorming content ideas to generating social media captions. Imagine having a dedicated AI partner to assist with marketing strategies, content planning, or even writing feedback—all tailored to your needs.

• 💎 Custom Gems: Design your own AI experts for specific tasks—whether it’s planning a campaign, generating creative ideas, or assisting with writing. Think of it as building a team of digital assistants that can save time and enhance productivity.

• 🌄 Improved Image Generation with Imagen 3: Gemini’s latest model, Imagen 3, brings higher-quality visuals with more control over styles—from photorealistic landscapes to vibrant abstract art. Perfect for creating eye-catching marketing materials, social media content, and more.

For those looking to maximise their marketing game, check out these new tools in Gemini Advanced.

🔍 Midjourney into Hardware: What Could This Mean for Marketers Using AI?

Midjourney, the AI powerhouse known for its stunning image generation tools, has hinted at an unexpected move into hardware. This news has sparked a lively debate on Reddit, with users speculating on what kind of product Midjourney might launch. Could it be augmented reality (AR) glasses, custom AI chips, or something completely different?

• 👓 AI-Powered Marketing Tools: Midjourney’s hardware could introduce devices like AR glasses or smart displays, creating immersive and personalised ad experiences.

• 🤔 Enhanced Customer Engagement: AI-integrated hardware offers new ways to connect with consumers through interactive and engaging brand experiences.

• 💥 Future Marketing Opportunities: As AI hardware gains traction, marketers can adopt these tools to stand out and deliver more customised content.

🐥 Tweets of the Week

🎬 More AI in Action this Week

@adamstewartmarketing

Here’s exactly how to convert your long form podcasts and streams into multiple short clips. And it’s completely free. First head to River... See more

@adamstewartmarketing

So if you’re running Facebook Ads. This might just be the most powerful marketing tactic you can use right now. First we’re going to head ... See more

📖 GPT-Trainer: Automate Your Lead Generation on Facebook Ads

If you’re running Facebook Ads, GPT-Trainer might be the most powerful marketing tool you can use right now. With GPT-Trainer, you can create a custom chatbot that integrates seamlessly with WhatsApp to engage potential customers directly from your ad campaigns.

Discover these AI Tools and Apps

1. Riverside - Riverside is your online studio for high-quality podcast and video recording and editing.

2. Claude - Talk with Claude, an AI assistant from Anthropic.

3. Midjourney - Generate Images with AI.

4. Night Cafe - Create amazing artworks in seconds using the power of Artificial Intelligence, participate in AI Art Challenges, chat with AI Art enthusiasts, and more.

5. Seven24 - Capture real feedback when users interact with your product.