Weekly Round Up | Google’s AI Shopping Tools, Grok 2.0, and Imagen 3

This week, dive into Google’s AI-driven shopping tools, the latest on Grok 2.0, and explore how Imagen 3 can elevate your visual content. Plus, see AI in action in our latest roundup.

Author

Adam Stewart
August 18, 2024

Adam here! This week, Google has rolled out new AI-driven shopping tools that could change the way we think about consumer behaviour and marketing strategies. Meanwhile, Grok 2.0 is making headlines with its features, but it’s also raising some concerns, especially around image generation on 𝕏. And if you're looking for a creative boost, Google’s Imagen 3 is now available, offering a refined and safer option for generating high-quality visuals.

In Tweets of the Week, see what people are saying about the new Pixel 9 phones and the buzz around Grok 2.0.

And don’t miss More AI in Action, where we explore building an AI app in minutes and how ChatGPT’s new voice mode is changing the game for personal translators.

🎯 Spotting Marketing Opportunities in Google's Latest AI Shopping Tools

Google Blog: 4 ways to shop for back to school on Google

Google recently introduced new AI-driven shopping features like virtual try-on and Lens, designed to enhance the consumer shopping experience. While these tools are aimed at shoppers, they offer valuable insights that can inspire your approach to reaching and engaging your audience:

  1. Understand Shifting Preferences: Google’s AI tools highlight how people are increasingly relying on technology to make informed shopping decisions. Observing these trends can help you better understand what your audience values and how to connect with them more effectively.

  2. Embrace Personalisation: The focus on personalised, interactive shopping experiences signals a broader shift in what consumers expect. Consider how you can bring more personalisation and interactivity into your offerings to meet these evolving expectations.

  3. Stay Ahead with AI: Even if you're not directly using these tools, understanding how AI is shaping consumer behaviour can help you stay ahead of the curve. Whether it's through content, services, or experiences, showing that you're in tune with these trends can build trust and relevance with your audience.

👉 Use the insights from Google’s AI shopping features to rethink how you connect with your audience, ensuring you stay aligned with the latest trends in consumer behaviour.

💡 Grok 2.0: A New Release with Some Caveats

Grok 2.0 is now in beta on the 𝕏 platform. With enhanced features in chat, coding, and reasoning, this update offers new possibilities, but also comes with important considerations.

Key Updates in Grok 2.0

  1. Enhanced Capabilities: Grok 2.0 improves on tasks like coding assistance and real-time information retrieval. These features can be beneficial for content creators and marketers, streamlining workflows and adding efficiency. However, the introduction of image generation without clear safeguards is a point of concern, especially in managing the risks of spreading misinformation.

  2. Image Generation on 𝕏: The new image generation feature offers creative possibilities but lacks limitations, which could lead to the creation of controversial or harmful content. Marketers should use this feature thoughtfully, balancing innovation with responsibility.

  3. Developer API Coming Soon: Grok 2.0 will soon be available through an enterprise API, allowing for integration into various applications. While this presents opportunities for automation and innovation, it’s essential to consider the ethical implications and how these tools might impact your brand’s reputation.

🤔 Grok 2.0 brings new tools that could enhance your marketing and content strategies, but it's important to be aware of the potential risks. Thoughtful use of these features will help you navigate the challenges and make the most of what Grok 2.0 has to offer.

As you explore Grok 2.0, consider both its potential and the responsibility that comes with using such powerful tools in your strategy.

🖼️ Explore Google’s Imagen 3 ImageFX

Prompt: Design a sleek, modern product display for a new smartwatch, featuring close-up details and dynamic lighting.

With all the talk going around about AI image generators like Grok, it’s worth checking out Google’s Imagen 3. Now widely available, Imagen 3 allows you to create high-quality visuals with detailed accuracy.

How to Try It:

  1. Visit the Google AI Test Kitchen.

  2. Click "Sign in with Google."

  3. Start generating your images!

🐥 Tweets of the Week

🎬 More AI in Action this Week

Build an AI App in Minutes with OnDemand: Discover how easy it is to build an AI app without any coding skills. From selecting plugins to exporting code, AI development has never been this fast or accessible.

AI with a Voice: ChatGPT now has a voice! Experience the new Advanced Voice mode that brings ChatGPT to life.

Your AI Translator: See how ChatGPT Advanced Voice mode can be your personal translator, making language barriers a thing of the past.

Discover these AI Tools and Apps

  1. OnDemand: Build an AI app in literally minutes!

  2. Riverside: Online studio for high-quality podcast and video recording and editing.

  3. Shown: Optimise and Run your Ads.

  4. Google Imagen 3: Generates visually rich, high-quality images, with good lighting and composition.

  5. Captions AI: Generate and edit talking videos with AI.